RE: The IdeaPreneur
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A lot of these businesses and “start-ups” (fucking puke all over the floor at that word, some new age horse shit) are mostly Instagram filtered shit like you say. There is all kinds of hype and cool shit they try to promote for their stuff but at the end of the day it’s garbage. Promotion and shilling is good and necessary but so many of it is just garbage.
I think a lot of people who start and run their own successful business will tell you that they didn’t have a clue what to do, except to just keep at it as best they could. They didn’t make things too complicated or anything but just went with how they thought it would work and it did. There’s no magic formula to doing it, but the important part is outreach and engagement with the customers.
Oh man you hit it spot on, the real businesses are actually out there grinding doing the hard work paying salaries, balancing their books, trying to provide value for the customer! Doing that alone should be more than enough to keep you busy, these companies need to pretend to be successful at the hope of eventually getting there
It’s so disheartening to see this horrible allocation of capital and distorts the idea of being a business owner that it’s all about rhe flashy no it’s all about providing value something many of these new business don’t do at all
If a product is good or service it really doesn’t need much marketing it sells itself! So you can understand why these products need massive marketing budgets to stay alive
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