I'm increasingly convinced that few users care about Hive blockchain and why should they. What they care about is something else, and if we are to grow onboard the users to those other things: Splinter lands, communities, dCity, dApps, UIs that they like. Let them come for some narrow interest, then think of Hive as some decentralised single sign on and then see gave for what it is. Learning curve is too steep to do it any other way.
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