The SEO Choices for Hive and Dapps
Occasionally, discussions arise in our Hive ecosystem about improving search engine optimization (SEO).
The questions we have to ask ourselves are:
- what are we trying to optimize?
- what do we try to achieve through these optimizations?
- is it feasible?
- is it worth it?
- etc.
What Are We Trying to Optimize?
There are a few possibilities:
- rank up Hive on search engines
- alternatively, rank up a more specific expression containing Hive (i.e. Hive Ecosystem, Hive.io, Hive Proof of Brain Mechanism, Hive Web 3, Hive Account Ownership, Web 3 Social Media, Hive Web 3 Censorship Resistance, Hive Blockchain Games, Hive Play2Earn, etc.)
- particular applications on Hive
- loading speed, particularly for home pages
- duplication - canonical links (question: if a post is created by one app and updated by another, canonical link changes to the latter?)
- SEO on frontends
- SEO on content
What Are We Trying to Achieve through These Optimizations?
Optimizations need to be focused on something. You can't concentrate on both ranking up an app on search engines and Hive or expressions containing Hive.
Splinterlands focuses on growing its brand both for humans and on search engines. Hive is mentioned, but they don't do SEO for Hive. They do it for Splinterlands.
Hive.io does SEO for Hive and related keywords and expressions.
Frontends that show user-generated content are somewhere in the middle. They are optimized (or not, which would be worse) for their own brand, while content written on them is all over the place, especially in the case of general-purpose interfaces.
Is It Feasible?
When you want to achieve something you gotta ask yourself if it's feasible. For example, it would be quite difficult to rank our ".io" domain above ".com", or even above the second-ranked result.
Is It Worth It?
Lately, there was a discussion about rebranding Leofinance as Threads or LeoThreads.
Threads can be a strong brand for short-form content. However, Leofinance is more than Threads, and even on the same interface it also includes long-form content too. For SEO purposes, it is very likely that long-form content is what will matter orders of magnitude more.
At the same time, there are 2+ years' worth of content and time working in favor of the Leofinance brand for SEO. That's why I believe Khal is right not to lean toward changing the branding for Leofinance.
Should Threads become more prominent visually? As in "Threads by Leofinance team"?
I don't know. Maybe it makes sense for short-form content. But once you hit the "Post" button or the Explore menu (probably Curated too, once it is added) a change of the name from "Leofinance" to "Threads by Leofinance" doesn't work. Unless this remains "Leofinance". See what I mean?
Conclusion
Users can have some influence regarding SEO. For example, What Is Splinterlands? from SplinterGlossary is ranking right below the splinterlands account on Leofinance.
But it doesn't rank well when searching "What is Splinterlands Hive" or just "What is Splinterlands?".
The highest influence remains in the hands of the devs and SEO experts tweaking websites. Plus in branding and choosing the right name that is easy to optimize.
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https://leofinance.io/threads/@gadrian/re-leothreads-g7bzbfpk
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It is not always easy to figure out what work or not!
That is true. It is often a trial-and-error process to discover what works and what doesn't in SEO. Plus, things often change.
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Congrats on launching the new outpost! Hope to see it around for a long time and grow nicely from here.
Sloth and steady wins the race, we’re slowly building our way into Hive, collecting all the best content creators along the way!
Our witness node is running, our weekly curation is live, now we’ve our tip bot and an AI discord bot(thanks cryptoshots) with tips and NFTs.
Next stop web3 interface for cryptoradio.fm and further Hive onboarding
Sounds like you had a carefully planned launch that went smoothly. That's great!
Seo is very important, I searched ( What is splinterlands) but there was no Leofinance link in the result section. We all should keep this in our mind and work on it.
Yes, I know. Very hard to rank that high from Leofinance. Nothing from the front end helps with the SEO for this expression.
Nice information shared! Thanks!
What is Hive? comes up on the first page in Google but it's way down on the page. I gotta be honest, one of the things I enjoy about blogging on Hive is not having to be very concerned about SEO and ranking in Google. Unless you have a website where you're trying to sell something, I don't think it's that big of a deal.
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It can be a big deal if we want more visibility (without being seen as a shill on social media) and organic onboarding.
You see "What is Hive?" is on the first page of google and it's related to our Hive? That would be great. I don't see it, not even in the first few pages.
Had to scroll almost to the bottom of the first page but here is what I found.
And what was your search query?
I used What is Hive as my search query.
Have a great Monday, @gadrian!😆
Hi @gadrian
This is a good discussion.
Are there any plans on the horizon for Hive and search engine optimization?
Barb 😊
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That's continuous work and most projects in the Hive ecosystem have at least some level of SEO.
I think it will take time before the pages move further up and I think there are a ton of people who tag the main splinterlands account. It's kind of sad to see hive further down and it hurts to see it because the hive stock can confuse people quite easily.
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The best thing we can do is have people reach Hive via the dapps. If they choose names that are easier to rank at the top, that's the way to do it. For Hive there will always be this confusion unless people really know what they are looking for. To be honest, people who should be looking for Hive and not one of the dapps, should be able to make a difference and not be confused, but it's true it would have been better if would have ranked at the top. There are still other keywords and expressions that we can improve upon.
It was challenging to write SEO articles during my oDesk days. I now forgot the tools I used before in finding keywords.
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