If you wanna stir things up, tell people you are an affiliate marketer.
If you want to see them roll their eyes, tell them you are an EMAIL marketer too....
Nothing scares more people than the dreaded 'internet sales guy or gal that sends email'!
Images of spam dance in their head and sadly the chances of doing business with these people who have already made up their mind...Is fairly low.
Look at the state of 'affiliate' marketing and what do you....
"Join now, and we'll turn you $100 a month into millions!"
"Hey thanks for signing up to my list...Buy my stuff now!"
"Guaranteed income in 30 days or less!"
The claims and schemes are everywhere. And it hurts legitimate marketers that are genuinely trying to help their customers and subscribers.
I've been in this business for 20 years now and I can't number the amount of times I've seen people come online and get suckered into one of these 'guru' programs....Only to get taken for thousands of dollars and end up giving up.
Even worse...Affiliate and Email marketing get another black eye!
At ClickTrackProfit.com we might lose a ton of business because we are VERY low on the promises of instant riches and sales of high ticket items. There is a time and place for all the 'opportunities' but we feel....We need to grow a relationship before we start asking people to pull out their credit cards (or crypto lol)
This week, I signed up to a mailing list that cemented my belief....There are GREAT online entrepreneurs that STILL want to deliver value to their members and subscribers....Rather than pitch them the latest greatest...
Check this out:
That's the email i got when I signed up to Pat Flynn's mailing list.
If you don't know who Pat is, he's one of the most popular podcasters and entrepreneurs in the online entrepreneurial space. The dude just constantly delivers value from his podcasts to the advanced training he provides.
How cool was that welcome message?
Thanks for TRUSTING me!
That's a huge statement and something I spoke about in last night's Thursday Night Live webinar.
Look, I know that some of the 'experts' will tell you that you need to sell people 24/7...They'll tell you to pitch the massive high ticket items...And the high pressure tactics are part of their model.
It's just not my cup of tea!
And here's what will happen because someone like Pat Flynn decided to treat me as a human instead of just a number on his mailing list...
I'll blog about him and his awesome approach to building relationships through email.
I'll end up doing a book review of his book - Superfans - which I'm reading right now.
I'll end up buying one of his training courses down the road because I think he's an expert and I can learn a ton from him.
No hard pressure sales.
No claims of income.
No scummy email marketing tactics.
Just entrepreneurs treating their subscribers and customers like...Valued people!
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