The HIVE brand war is super confusing. HIVE Blockchain Ltd & HIVE Social APP

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Last week it was HIVE social App was trending on Twitter.

And we have this ongoing confusion with HIVE blockchain Ltd.

Today, I noticed that Coinmarketcap.com accidentally adding the article that related to HIVE blockchain Ltd under our decentralised HIVE brand with our brand logo.

https://coinmarketcap.com/currencies/hive-blockchain/

Screenshot 20210209 at 23.04.21.png

I've submitted a request to coinmarketcap support team about this and also Tweeted by tagging coinmarketcap.

https://twitter.com/NathanMars7/status/1359281567709986824?s=20

Please kindly look out for this misleading informations. Specially when you liking, Retweeting and responding to the wrong HIVE Tweet. I came across few HIVE community members responding to the wrong HIVE Tweet. It's not nice to point it out here. I'll send them a DM directly.

Please keep on eye on this brand confusion. We might have to rebrand HIVE in the future.

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42 comments
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That's been a problem since day 1. I was hoping that we wouldn't hive as a name lol. Very hard to achieve some differentiation of brand.

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I totally agree with you @tulwave. I was also disappointed the powers that be went with HIVE as a name since it was flagged up by a number of people as already being in use. I wasn't surprised though.

!ENGAGE 5

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Thank you for your engagement on this post, you have recieved ENGAGE tokens.

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I have had to update Wallet Investor on the confusion as well. But it will be an issue going forward I believe.

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I'm not sure how HIVE, as a name, was arrived at - and agreed upon - as then thought to be a good idea!

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We can't change the past and I can imagine the high pressure to coordinate to stop the steem hostile takeover and need to act quickly.

I'm thinking rebranding might be good solution.

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I agree - although right now might be not so good.... terrible....
Earlier - or later - yes - but if this is the beginning of some bull run?....MMmmm, dodgy timing...imo.

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The name Hive itself is very difficult to market because other projects with the same name are very popular.
Example - Apache Hive.

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I've always wondered why they didn't google the name.

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Me thinking the same.

We can't change the past. Rebranding our HIVE to BitMedia or BitSocial would be good solution

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That is why in 3 or 4 weeks, we will all be promoting ProjectHope..let people learn about that before teaching about other things. It is going to be a process but that will be the onboarding.

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I am still confused, I thought "ProjectHope" was typo in your earlier post.
I thought you are referring "ProjectBlank".

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Not that I dislike our name, but the confusion was bound to happen! Insisting on the name HIVE with a blockchain company already with the same name was probably not one of our best moves. :) Hope when we gain traction all the confusion will be left behind!

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We also have brand competition with the hive home heating system product line and pretty much loads of other things.

This is what happens when you use common words as a brand name.

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agreed needs re branding, but also needs thinking about in a big way. The logo is just so boring.

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