New Model for LeoAds | Burning LEO With Ad Revenue

in LeoFinancelast year

Ad Revenue Earned Per Day (in USD) April 24th - May 24th

Hey everyone. It's been a while since the last official update on the LeoAds program and I've been meaning to get this program more organized in terms of reporting the data and keeping the burns in a more transparent and open-format.

With the recent additions of the Hivestats and LeoPedia websites to the LeoFinance portfolio, we now have 4 websites under our umbrella:


Each of these websites has the capability to display ads. As we integrated the ad codes, we looked for the most minimal way of integrating them possible. We didn't want to clog up your screen and destroy the user experience if you choose to view ads on our websites.

If you look at the first chart in the post, you'll notice the significant increase in Ad revenue over the past 1-2 weeks. Since the launch of, we've seen a near doubling in daily Ad revenue for LeoFinance. Hivestats is climbing in impressions and may even catch up to and surpass the primary website.

Share of Ad Impressions by Website

Burning LEO

When Ad revenue is received, it's in the form of BTC. We're now converting that to HIVE and it is being distributed to the @leoads account. This account is responsible for burning LEO off the market throughout each month. The timing of these burns are processed at random.

Since this is technically the first day of this new program, there isn't a chart to show the burns from this month's distribution as the orders to buy LEO haven't all been filled. Starting with the next report, you'll be able to see the prior month's exact LEO burn figures along with the estimate for the current period.

Based on current orders, this month's estimate is roughly 6,000 LEO burned with ad revenue.

How to Increase Ad Revenue

Total Ad Impressions Per Day

Increasing ad revenue has become a major focus of LeoFinance. The reason being is two-fold:

  1. A measurement of regular users in the LeoFinance economy (more impressions means more people viewing our websites which = more users in general)
  2. Supporting the LEO economy in a sustainable way that scales with the community. More community members = more ad revenue = more LEO burned = higher LEO price over time

The fact that we are in the crypto space means that the vast majority of users on our websites either have ad blocker or have the Brave browser installed. There's nothing wrong with this - I also use the Brave browser as it's just the best browser on the planet - the issue that it creates for LeoFinance is that the vast majority of our daily impressions don't count toward ad revenue.

If you look at the impressions data (in terms of all impressions - people viewing the site, but not necessarily viewing an ad) more than 80% of our impressions are unmonetized: meaning they don't see any ads due to an ad blocker or Brave browser shields.

This is a huge opportunity for LeoFinance. The fact that our general impressions are on the rise and the fact that there are so many of those impressions that don't yet count toward ad revenue means that we can grow in two major ways:

  1. More users on our websites
  2. Current users turning off shields/ad blockers

So here's our ask (on behalf of the LeoFinance community): turn off your ad blocker and/or Brave Shields on the LeoFinance-operated websites and opt-in to our ad program.

If you opt-in to ads, you support the sustainability and growth of the LEO token economy and help us reduce that ~80% portion of unmonetized attention.

I believe that over time, we'll see that number come down while simultaneously seeing an increase in the number of overall users on our websites. These combined can create some exponential magic in our LeoAds program.

steemleo black token divider.png


Posted Using LeoFinance


Leo seems to be the only tribe that’s got the formula down and it’s really showing when you look at the value compared to other tribe tokens

I think that as the clicks and impressions grow and you take more LEO out of circulation and move up the buy wall it will only drive the network effect! It’s slow now but if it remains a constant task each month coming up to the next bull run I think leo will be in for a real treat

Stacking as much as I can, 5000 leo here I come

Aim high: Go for 50,000 LEO.

You can get there.

Posting through the interface will get you some additional upvotes.

Posted Using LeoFinance

If I post on Leofinance interface will it come up on my Hive blog too? Thanks
Edit: how do the leofinance guys know we used their interface to post our leofinance content? curious! Thanks!

Really nice to see the Adrevenue increasing and the amount of LEO burned too.
Good job!

Posted Using LeoFinance

This is great progress

Posted Using LeoFinance

I love I really love it. That is why I will disable all adblockers for Leofinance websites.

Thanks for the great work.

It is always good to see progress.

The key is to keep growing the LEO community so that the economy starts to take off.

All things should be done with the intention of stimulating the economy so that viable transactions keep growing.

Posted Using LeoFinance

A token with revenue :)

It seems as if LEO is paving the way for other coins and communities. I will still continue my blocking of ads even though I know it is of benefit to many, I never joined or participated in very many social sites primarily due to advertisement. So I do appreciate the fact that you are not forcing the advertisers down our throats, and continuing with a "your choice" option to view or not to view.

lambo when?

Very excited about the LeoPedia and the potential it has based on user contributions.

Posted Using LeoFinance

Truly impressed.

Congrats on behalf of the @hodlcommunity !


Hey @steem.leo, here is a little bit of BEER from @mcoinz79 for you. Enjoy it!

Learn how to earn FREE BEER each day by staking your BEER.

Amazing growth for the LeoFinance community. I'm glad that there is a huge development this month. However, I am anticipating greater results as things get more stabled in the coming months.


Posted Using LeoFinance

That's really give value to leo. Do you have any formula that how much % Ad Revenues need to be burned?

Posted Using LeoFinance

I love Leo projects!

Posted Using LeoFinance

Leo is waiting for success - the price will rise to 0.5 Hive

LEO is doing cool things, I like it.

If you look at the impressions data (in terms of all impressions - people viewing the site, but not necessarily viewing an ad) more than 80% of our impressions are unmonetized: meaning they don't see any ads due to an ad blocker or Brave browser shields.

I didn't think it was this high. But I'm not surprised either. I'll put down the shields and spread the word :)

Congratulations @steem.leo! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s) :

You distributed more than 38000 upvotes. Your next target is to reach 39000 upvotes.

You can view your badges on your board And compare to others on the Ranking
If you no longer want to receive notifications, reply to this comment with the word STOP

Do not miss the last post from @hivebuzz:

Introducing HiveBuzz Shop - Offer gifts with your favorite badges
Support the HiveBuzz project. Vote for our proposal!

This is a really good idea. Any idea how we can get this implemented on the main HIVE chain? We need more demand drivers for HIVE to make it sustainable, and HIVE being sustainable is in LEO's interest. :)