Leofinance: Time To Up Our Game

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Leofinance.io is the flagship of the entire Leofinance ecosystem. This is something that was talked about repeatedly in the Leo Round Talk and now in the weekly AMAs.

We are involved with a platform that is expanding. The goal is to leverage the inter-connected pieces to greater heights of the overall system. Each new application has interaction with other aspects. For example, the new Leobridge is designed to generate revenues that are used to burn both CUB and LEO. Of course, it is also meant to attract new users to not only Cubfinance but Leofinance as well.

Of late, a lot of attention when into the development on the Cubfinance platform. This is a relatively recent addition and one that could well be a centerpiece in the DeFi realm. With all the rug pulls and other antics that take place within this arena, having a project that is backed by a team that has been producing applications for more than two years is invaluable. Just ask Mark Cuban what he thinks of unknown development teams that have questionable to no track records.

That does not mean that Leofinance.io is being overlooked. It is not on a cycle where updates are being rolled out, at a minimum, every two weeks. While these changes might not be major, the updates serve to add some new features while also working out some bugs. This all enhances the user experience.


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Which brings me to the point of the article. We all have a stake in what takes place within the Leo ecosystem. This is far from a one person operation and a cooperative of this nature means we each have a part to play. After all, anyone holding LEO has a vested interest in what takes place.

For this reason, there was something that occurred during today's AMA that is noteworthy. @khaleelkazi mentioned that he is now working with a marketing firm to bring more traffic into the ecosystem. What is going to happen is press releases will be put together to target the different crypto media outlets. The goal is obviously to put the Leofinance and Cubfinance names in front of a lot more people.

This is obviously a good thing. We want more people to join the Leofinance ecosystem and get involved with the different applications. However, since Leofinance.io is the flagship, and one where a lot of things are fed into, it is time for each of us to up our game.

What do I mean by that?

Leofinance is a long-form content site that focuses upon cryptocurrency and financial matters. The key is to have a presentable product that when people hit the landing page, they see information that is worthwhile for them to read. This means that it is up to us to write such content.

The key here is to put ourselves in the shoes of other people. Consider what we do when we go to a site that we never arrived at before. Basically, regardless of the site, when seeking out information, we want to find stuff that is informative and worthwhile to us. Hence, it is important to put together articles which will be beneficial to the newer people who will eventually make their way there.

After all, if the Leofinance team is going to spend the time (and money) on marketing/advertising, it is up to us to make sure there is a decent product for them to promote. This is not something that the development team or anyone else is able to do. The responsibility falls to each person who is posting content on Leofinance.io.

At the same time, engagement is something we discussed at great length in the past yet have fallen short on follow-through. The reality is people will not spend a lot of time on a "dead" site. We have way too many people who seem to want the benefits of token appreciation yet do not want to put in the effort. This is something that we are going to have to change if we expect things to proceed forward.

The great thing about tokenization is we can reward people who are trying putting in the effort to bring success to a platform. Rewards are designed to incentivize behavior. The only question is what one is willing to do?

So now it is time to decide who are those people who are serious about making Leofinance a success. Which people are willing to step up and making Leofinance.io a site that will be appealing to people who end up here via the marketing that is going to be done? They are the ones who merits rewards and support.

Those who are interested in seeing Leofinance go to the next level, it is time to step up. The development team has been hard at work and now we are told that we will start to see some marketing rolling out.

Since that it being done, we can do our part by ensuring the "product" is top-notch.

Therefore lions, it is time to up our game.


If you found this article informative, please give an upvote and rehive.

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LeoFinance is definitely where I look for market and finance news lately. Always great content and posts about recent stories. I agree that creating quality content for the newest users is very important! It sets LeoFinance apart from other tokens for sure. I dont look at EOS or Ripple for the best stories each day.

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LeoFinance is definitely where I look for market and finance news lately.

It is a place that we can make an epicenter for that type of content. We just need to focus our attention on providing what people need in a manner that keeps them coming back.

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I have been putting off writing articles while working on own projects.

Your post is spot on and has motivated me to start creating content.

Thank you for the virtual kick in the ass

!BEER

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Great to see you @simplegame. How is the project going? Well I hope.

I know you were attacking some big stuff with your development team there.

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Yep still attacking big stuff :)

Had a bunch of turn over on my team.

Things are back and track and a new roadmap and release are on their way.

Your post reminded me of all the things I have been discussing and seeing but not writing and talking about with our community.

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It is easy to do that. We all have our own focus and it is where our attention resides. Posting is often not on the radar of people who are busy developing and running a team.

I look forward to the updates on your project(s) and where you are headed with it all especially the Universal NFTs.

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pixresteemer_incognito_angel_mini.png
Bang, I did it again... I just rehived your post!
Week 61 of my contest just started...you can now check the winners of the previous week!
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Great article I'm thinking on start writing more on leo! Im not a pro on financials but in always investigating other blockchains related to games and NFTs and it's pretty related.

And I'm proud of my success in many crypto games :D

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Crypto is certainly a subject that needs covering. There are many who will end up here who are new to it. Hence, they do not even know the difference between Bitcoin and a NFT.

Helping people through that will really help the userbase grow.

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Count me in, i watch how Leo scale and create a strong community truly believing in the project, and in so little time! Im used to invest everything i have on games, but in the future im going to invest something on CUB and other pools!

Feel free to ask me anything! Graphics, translates to spanish, some animations an videos too!

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Feel free to ask me anything! Graphics, translates to spanish, some animations an videos too!

That is great to know. We are all responsible for the growth of things. Hopefully we can take it all to another level.

Utilizing talents such as yours is a smart thing. We need more of it.

Hit me up on discord, maybe we can chat a bit about some things.

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Sure thing! I don't think we already talk so I don't have your user, feel free to add me cre47iv3#2483

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I agree everyone got very focused on Cub, development, fomo and excitement and I think that Leofinance and the platform are a very important part and huge value add.

Gives us a chance to help others onto Defi and discuss all aspects of crypto, stocks and varies investments.

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It is the foundation and a lot is being done to feed value into Leofinance.io. This means that we have to have a "product" that is worthy of the attention when it arrives.

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At the same time, engagement is something we discussed at great length in the past yet have fallen short on follow-through.

I feel this might be inline with all Crypto related content sites, I checked couple of blogging sites look like everyone lost position.

I feel there might be 2 reason:

  1. Low prices might not motivate them.
  2. Many are try to make a living and low payout might force them to take some other job that can reasonably feed them.

But it right we should keep posting and broadcasting our informative content.

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I agree with you .

But what I have observed (and I have made some posts about it too)
comments on LeoFinance is as rewarding as posting . We gotto create more awareness about this though .

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comments on LeoFinance is as rewarding as posting

Especially if one makes a lot of them.

There are people who upvotes comments that can really add up on a daily basis.

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It does appear lower token prices demotivate people and they head away. I agree it is not just Leofinance yet that is why those are still here need to kick things up a bit.

This is the time to stand out and garner some attention. Less people posting and engaging means easier to see people.

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As a relative noob to crypto in general and to the projects that I'm excited about in particular, I'm kinda glad that there's a lull in price action at the moment. It's going to give me time to invest both financially and with time into the projects that I think are great, and the barrier to entry on both resources right now is manageable for me. I hope that a lot of other noobs see this as an opportunity rather than something that isn't immediately lucrative enough to warrant their involvement.

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This is a great message. There is a lot of good content, and also a lot of room for improvement. This is a timely message. If we can up the quality of the content, we can also seriously up the traffic that visits the site and beings to build with us. Thank you!

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You are welcome.

It is easy to fall into a lull of just posting stuff that isnt very exciting to the readers. We need to focus upon the content we are putting out and help to inform/educate. That is what will keep bringing people back.

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Quality information, engaging content and promotion of that content are critical and all things each one of us can do easily. Yes it takes some work and some time but isn't that worth it when you hold skin in the game and want it to go up? I think so!

Pretty much all of my "active" crypto is done on LeoFinance and income generated from some side projects is used to buy more LEO. So far things are shaping up nice especially at these low prices. That means I need to start curating more (which there seems to be a bit of a lack of content as of late so hopefully more people post with quality! I may need to do a 2nd account here soo that just holds the leo tokens so I can maximize the curation. Having all tokens under one account is proving to be a real issue.

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Yes it takes some work and some time but isn't that worth it when you hold skin in the game and want it to go up?

Without a doubt. People best get use to this idea because it is the future. We are moving into an era of cooperatives, where a community is an economy and each has a stake in it. Those who do not carry their weight will end up suffering some adverse consequences.

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Yeah right leofinance has spread like wildfire and is expanding it network and reaching new peoples and I see a bright future ahead

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I agree with you and I will continue commenting as usual. Although I haven't have as much time lately, my numbers themselves are still near the top of the list.

Also do you think this will change those discord chatters to come start commenting?

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Also do you think this will change those discord chatters to come start commenting?

No I dont think so. Those who are on discord are in the habit of going there. Those who are making onchain comments are in the habit of that. People tend not to change.

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Feeling thy bullishness kind ser. Heard about the marketing bit and it is music to my ears.

The part about engagement is a conversation that has gone on for a long time. However, both issues in terms of quality of content and engagement are actually connected.

THen again, when I go through Medium, I don't see a lot of socialising in the long form articles there but you get to see a lot of quality stuff though. Then again, it is because there are millions of people using the platform.

What I think could improve this part is to create a better content discovery system where quality takes center stage, rather than influence. I don't know if it is possible to include an algorithm that tracks users' participation and then bring tailormade content for them to improve the experience. That is something that Twitter and Facebook have used to make a killing through their platform.

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That is true but that is a hindrance of blockchain, at least up to this point. We will have to just suffer through it until we get some applications ranking better in the search engines.

After all, if Leofinance starts to be pulled up for topics relating to crypto and finance, then it will explode. Unfortunately, it takes time and a lot of effort to rank in the search engines. Many write about SEO and other things to help it.

One of the biggest is for us to keep pushing links on Twitter and trying to get the site ranking better on things such as Alexa. All of that does help in some way.

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True that. Every little effort counts in the journey. That's what makes this platform unique at the end of the day.

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I think you're spot on comparing us with Medium. If I go to the front page I see lots of great quality content. The SEO that @taskmaster4450le mentions is important, but just having a great set of quality content on the front page can make up for that.

and then bring tailormade content for them to improve the experience

This is certainly possible but I'm not sure it's a good thing. I don't even know if that is why Twitter and Facebook are monetarily successful. IMHO, quality content is quality content, and I value that I read articles from people I don't necessarily agree with. It's all certainly an interesting topic of conversation.

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Great news the Leo team is now embracing the Marketing instrument. 120% agree with you the Leo service shall look appealing enough. Some cool content is required. A variation of content (and users) in Trending pages. But foremost, Leo shall feel like a community where an engagement takes places. Though the HIVE charts on the number of comments don't seem to go down that much over the last so many months, I've noticed a big drop in engagement across the board. I suppose this happened in the Leo section of HIVE as well?

Every now and then I feel the urge to do something to increase engagement levels. Half a year ago I spend at least 6 hours a day going around HIVE reading digesting posts and writing comments, teasing the others to respond with something more than just: 'thank you' message. I was moderately successful. Brought me to the top of the HIVE Engagement League at least with a few weeks being number one.

With that experience in mind, I wonder what is required to get users to engage. Not only to react to comments to their own posts but to go to other users posts and start meaningful interactions? I always have the feeling we shall drive comment voting. How cool would it be when some of the larger curator teams would only curate comments? I think we will drive engagement when fewer votes/rewards are giving to posts and (much) more rewards are given out to comments. That said, I know what a tremendous task it'll be to curate comments and that is the reason why none of the curator teams is taking this task onboard. Maybe also the reason why I didn't start this myself, though once so often I'm tempted to try.

Any suggestions you may have to drive engagement?

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From a Hive level, there should be a bit of help with the next hard fork. Commenting will be more advantageous with some of the changes taking place.

We do a good bit of upvoting of comments on Leofinance which helps to reward those making an effort. There are some who make more LEO from commenting than from posting articles. This should appeal to everyone. Not all can write a 1,000 word article but anyone can leave an applicable comment.

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Owwww, HIVE rewarding will be adjusted in coming to HF? Didn't know this. What are the changes? Any post that you can recommend?
I noticed in the Leo community some of the larger stakeholder giving out 100% votes to comments, at least to some of my comments :) That is great!
Do you think the engagement levels are good at Leo, or you still like to see this increased? I suspect the latter since your post is about what is good for Leo.
What you think we can do more to increase engagement levels?

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Leofinance and the Hive ecosystem in general has been a platform that has light a fire under my ass for a push in doing better, Leofinance's continous effort to make this place top class platform no doubt requires the best from us the users.

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We are glad there is a fire lit under your ass but doesnt that hurt after a while? I would suggest some aloe. LOL

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Wow!
Exactly!
Agree 200%

I enjoyed this post. I rush I had wrote it, because it was perfect for such a time as this
I think Leofinance, Cubfinance and Leobridge are going to be a home run. But not a single at bat, a slow team effort, one base at a time.

We all need to step up to the plate and get on base hits, to move the lead hitter and bring him/her home for the score.

Baseball metaphors aside, we need to put our best work out there and attract more people to our great community. By doing what we do best; write good content and engage with each other. Share knowledge and insights. We all have knowledge to share and we can all learn.

Go Lions 🦁

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The entire point is to put it in people's head to spend a bit more time on their post, thinking about them and writing them. We dont need an epic novel but more than 200 words is important.

Plus with engagement, that is a lot of singles that add up over time. Content that has a lot of activity can help to be spread. That is what we should aim for.

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Leofinance has been my major go-to interface on Hive for the past 3 months and it has been great. The best part about ensuring the community has a quality product to promote is that you're definitely getting rewarded for it, It's a win-win.

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It is a win-win and you have done well since you came on here. You took advantage of @leomarkettalk by getting involved there. I know your comments are being upvoted which should help your wallet.

Over time it all builds.

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I think we are not addressing some underlying issues here. If a product/model is working well, you don't have to remind and encourage people to use it - they will keep using it once they have learned how to use and they like its benefits. If activity and engagement on Leofinance are tied to the crypto prices, the model/product will be completely dependent on the arbitrary crypto prices, unless we make improvements so that we have ever-increasing activity and engagement regardless of the general crypto prices. Would you agree with this? Or do you see it differently?

I really think we need a place to constantly brainstorm about improvements. I think we have underlying issues and we have to uncover them, and we can do that in a place that is dedicated to brainstorming and improvements. We need polls, questionnaires and other such tools to gather data to identify the problems. That's the most important marketing research we can do. We can also survey people's views on what we can do to improve. Our current user base is the best people to go to to figure out why they are using the product and why they aren't using the product. Marketing companies typically don't do any such deep research, and the results are correspondingly disappointing - little upticks in traffic that are short-lived.

Here is one product/model issue which to my mind plagues us. If people spend a lot of time creating content, it's like a job for them, but if crypto prices are low, then it's a very low-paying job, so they go away and look for other, higher-paying jobs. It makes total sense for them to do that. Most people can't afford to invest a lot of time and hold the crypto in the hopes that it will increase in price years down the line, they need to pay bills and eat today, so the current model perhaps only works for those who can afford to invest time into multi-year projects. This might be viable if we make a targeted effort to attract those people from across the crypto industry.

Hope to hear what you think. Not addressing issues with the product and business model and instead spending time/money on getting more marketing can result in big time and money expenditures that don't yield a return.

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That is true people allow token prices to affect them. However, if one is building a brand, the best time to do it is when things are doing. Plus, with the reward pools being fairly constant on a daily basis, we see people earning more since there is less competition. Yet this is something people fail to realize.

As to your point, I agree there is an issue since we tend to place all the emphasis on rewards. Instead of an added feature, it is our main selling point.

The key is to change people's thinking. You pointed out the mindset of people, if their money goes down, they leave. Well, that is thinking like an employee, a slave. It is time for people to start thinking like an owner. Owners simply cannot up and leave their business when things go south. They have to roll up their sleeves and push ahead.

These platforms are cooperatives with stakeholders. People need to realize that, when you have stake, you have responsibility.

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The key is to change people's thinking. You pointed out the mindset of people, if their money goes down, they leave. Well, that is thinking like an employee, a slave. It is time for people to start thinking like an owner. Owners simply cannot up and leave their business when things go south. They have to roll up their sleeves and push ahead.

(emphasis added)

This could be the greatest piece of wisdom-- crypto or general-- most people don't know. If we look back on the schooling we received before we became adults, we would be shocked at how much of it was employee-minded and not owner-minded. Our real educations didn't begin until after the school phase of life ended.

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People write great content on Medium and (at least to start) don't get paid anything. But they do expect readers to come, which is a bit of what is lacking here. With more readers, the income will come.

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This is all very promising, but one thing I have tried to tell Khaleel via DM about a half a year ago, and even more recently posted about it, is the biggest eyesore on LeoDex at the moment. The word Withdraw is spelled as "Wtihdraw," and it looks very unprofessional. Now that I am heavily invested (on my scale) in LEO and Cub Finance, I would to think little issues like this wouldn't take more than a year to get fixed.

The big picture stuff that's going is awesome, but it's also important to fix little problems too. A potential investor with a lot of capital would see the word "Wtihdraw" and immediately have some reservations.

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I agree, small eyesores like that creates distrust for me in the product. I've been thinking about a simple way to track issues like this, hopefully have something to share in a week or two.

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I think there is too little content on finance and we have all fallen into the trap of everything being crypto related. Yes it is finance but there are just so many repetitive posts you can read in one week. Just look around at how many Mark Cuban posts there are around over the last 4 days and it tells a story. I have changed what I write on as I was starting to bore myself to death and it needs to be entertaining for myself as what is the point otherwise.

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Thanks for this post, I totally agree. Over anything else, high quality content is necessary to bring the readers, and with the readers the token price will increase.

One correction:

It is not on a cycle where updates are being rolled out, at a minimum, every two weeks.

I think you mean now :)

I think about how to get the best quality content in front of readers' eyes, while making sure this doesn't stifle newer people who have something great to say but may not be as well-known. I see other communities welcome newbies better, although I know that some people really help them out.

@justinparke I see you're now part of our community; I wonder if you have some thoughts from being part of Natural Medicine.

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I think NatMed and LeoFinance have some similarities in some regards, not just with each having their own frontends.

NatMed has gotten a bit popular recently, and with that has come folks trying to game the rewards, plagiarism, and lazy uninspired posting by people who seemingly just want LOTUS tokens.

One of our biggest challenges now, and I also think with LeoFinance, is controlling content quality. The community can easily get watered down with very loosely related posts, so I focus a lot of muting and downvoting such content. A part of it is also encouraging users to change a few things to improve their overall posting style and content.

Our scale is very different, but we do share many of the same problems.

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Now, you have to get down to work and write content that is worthwhile for new readers to read, as well as content that adds value to the site.

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Curation and Education Project for LeoFinance
@erarium

This post has been voted on by Erarium's Curation Team Our goal is to reward financial content within the Spanish and English community for LeoFinance. We have liked the content you have expressed in this article and we would like to invite you to continue developing material of this type, and to use the #Leofinance tag in order to make the community grow.


We invite you to join the LeoFinance Discord so that we can interact and continue to grow.

Erarium Discord

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Development team has done a lot and consistently making effort to make it better interface for us but we the users of leofinance now have to play our part by quality content so that readers can find interesting article and informative post here. Marketing is the key as we can do, the users. Well. Thanks for timely post for stepping up leo.

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I agree with what @phython says, low prices and low rewards do not motivate many to come here to share their content, for this reason we must be clear about one reality, many people come here to earn money and support their expenses by doing a good job and creating content.

We must find a way for the same users to also help us in the propagation of the Leofinance and Cubfinance platforms, but this has to come with rewards and only those who have good Stake can reward many to help with this task. For example devising writing contests on how to explain how to place liquidity on Cubfinance, offering Upvotes and Rewards on liquid Leo would be a good incentive.

Also daily I cure content and many users who create good publications do not receive support, are problems that exist and that in difficult times like the one we are living by low prices, we must help us as members of a single platform.

This is my humble opinion, greetings and keep up the good work.

Financial Markets Analyst
@lenonmc21

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Very well written and to the point! We all have to up our game on every level and frontend, putting quality content as a priority!
!invest_vote
!LUV
!PIZZA

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I already stake into the eco system of both the kingdoms and leo itself, i have limited funds so i work with what i can get.

But every little helps :)

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Wow, good to hear about the upcoming marketing efforts. Of course, we should all be upping our game, but honestly I can say I enjoy most of the trending posts. The rest is hit and miss, but that's to be expected, isn't it? I feel like there's enough good content to keep noobs from immediately bailing. They just need to get here and see what it's all about.

Engagement though, there definitely needs to be more of that.

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I normally have no content to add to LeoFinance unless it happens to be money related so, all I can give are my comments and curation while investing in the tokens; Leo, Cub and LBI.
I suppose what I want to say is that we can all support the growth of Leo in whatever way we feel comfortable. As teachers or students.

The Leo team is doing a great job on development but as one criticism I would like to see them giving more attention to their Witness. I gladly cast my vote for it but it has been two months since the price feed was updated.

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We've got some of the biggest influencers in the world including Kardashians promoting crypto scams: https://www.cnbc.com/2021/06/15/kim-kardashian-west-charli-damelio-jake-paul-posting-paid-crypto-ads.html

Market is getting really saturated. Most people have no idea how much of a unicorn they have in form of CUB. I can say the same about LEO & Hive. Splinterlands could be the killer Dapp when it comes to games * NFTs. Even @risingstar game reached 1K player milestone. That's better than many of the most big name Dapps.

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