Dear Hivers

C-Marketing, yes, but still ...

You don't need a pair of glasses to see that there is, not one, but four C's, tightly intertwined and cheerfully colored in the C-Marketing logo. These four Cs are in fact as inseparable as the 4Ps of traditional marketing. Coincidence or playfulness of a graphic designer? Not at all!

They reflect a new way of understanding marketing and the business world. The affirmation of a vision and a commitment to defend positive and optimistic values . They draw a route that should be approached in the right direction!

The first step in any journey is to change ! Change of place, attitude and habits. This internal movement is sometimes caused by external events - economic, political or social - which irritate us or confuse us. The approach must nevertheless be thoughtful and voluntary: it is about opening your mind, getting out of the routine and reinventing yourself . In marketing, this means seeing business relationships from a different angle, adapting to a changing reality.

This initial change naturally evolves towards a phase of exteriorization. It is vital to communicate , test and validate the new approach. Communication is a source of exchange, it becomes a passing of the baton, revealing . And the context in which the initial message is transmitted is essential. From it depends the propagation of the starting movement. In marketing, it is about moving from brand monologue to a real dialogue with customers, to an authentic exchange of information and emotions. Interaction is essential.

Communication is the basis of all group life. Whatever its size or type, the group is based on sharing and it is enriched by diversity. In order to grow and progress, each member of the community must be able to collaborate , ie actively participate in the exchange of goods, knowledge, talents and experiences. Everyone thus finds their interest there and contributes voluntarily and actively to the development and common well-being. This is what technology calls “open source” logic and that new marketing must integrate: everyone becomes a brand ambassador and the value of a company depends on the involvement of each of its members.

In this new participatory context, transparency and fairness are essential to enable everyone to create , freely, goods, services and products that are part of a dynamic progress and are moving toward a new equilibrium and a better quality of life. Marketing then becomes a formidable vector, not only of profit and growth, but also and above all of harmony and sustainability for the company and society.

Reinvented in this way, marketing puts people back at the heart of relationships with customers, employees, partners and competitors. It strives to change mentalities, to communicate openly and dynamically, to promote collaboration at all levels and to foster the creation of lasting values.

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