A Dive & Outlooks Into The Diabolics Of Marketing
Marketing is flawed in so many respects and this is because of its competitiveness. Marketing cultivates misplacement and becomes diabolical and distasteful. It's become unrealistic especially when a person who a product is marketed to, see this ruse and understand that he's obviously the one who would make a choice to spend or not to spend.
Marketing research always aims to study the behaviour patterns of people, how they spend money, the percentage channeled to their family, what product sells more in a particular season and who eventually ends up paying for a product or service, the more research being done the more result a marketing prospects yields. It becomes harder everyday to predict people because people are changing and their means of income as well.
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Marketing researcher tap into the lives of people deeper, aiming to think like the end consumer while making sure to appeal to their sentiments.
Marketer for example targets people who has the purchasing power, they target the people who can convince the one with the purchasing power and they even go ahead to make sure that it becomes impossible to ignore a product which they're selling whether it's totally useful to a consumer or not.
Marketing does not aim to satisfy, it aims to meet needs. A marketing script aims for numbers, "how many? To what extent? to what end?" This takes away the plausibility of a consumer being broke or in a state of unaffordability.
The fact that humans will always have needs that will be met whether they're financially capable or not is why marketing will always be a "thing".
Marketing is deeper than advertising because it taps into human behavioural tendencies and when it gets to its peak, it becomes diabolical "die early at 70, or live long till when you're 40" marketing phrases as this aims to hit the end consumer leaving them stuck in thoughts, when a marketing scheme makes a consumer buys a product they wouldn't have originally budgeted any Money for, this shows the diabolical tendencies to marketing.
Humans have flaws when spending and sometimes marketing hits these flaws and changes the original orientation or habits of people.
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In some essence when people buys the brand and not the product, sometimes it's the effect of marketing that's been instilled into a passionate consumer. Nowadays big companies are putting more money into marketing more than their products thereby knocking out smaller businesses.
Marketing can mislead people into forming perpetual monetary habits that oftentimes might not even be right when evaluated. Taking a bottle of coke each and every time might make a person prone to diabetics in the long-run but then the way and methods of marketing wouldn't show this to a potential consumer.
Marketing deals with facts, tendencies and numbers, actions and predictions of choices and in the future we might have the use of artificial intelligence in marketing research, this basically gives the dominance to companies with mega money.
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I can totally empathize with these ideas. I've recently tried to find other ways to look at marketing, other definitions of the word and better examples of honest marketing in order to stop feeling so crap all the time whenever I see an advertisement or someone trying to convince me of something. Now that I've been "marketing" my book, it's something I need to think about too, and in order to avoid hating myself, I try to come up with creative ways to "market" or "network". It always comes back to the ideas I shared in my latest post, about trying to make other people happy at the same time that I am trying to make myself happy, and to grow deeper connections with a wider variety of people because the benefits can go both ways.
I have a few friends who are incredibly successful with what they do and they never thing about marketing. They reach lots of people because they are just so interesting and also interested in other people and don't let their pride or ego get in the way of showing their interest in people. If interest in others and having interesting things to say can substitute for trying to inflate oneself for selfish purposes, then sign me up!
Ah, one last thing, I am getting much more into this idea that we don't need to reach the masses, the amount of people we need to reach is actually quite small, and that gives us more room to say and do things the way we want, so long as we can express it well
Truth is, diabolical marketing seems more effective than simple and honest marketing. In the market now there is competition for audience and the big companies are doing their best to actually dominate. Some people get lucky with simple marketing simply because the already have an audience that would buy into whatever they're selling, nevertheless marketing is becoming dogged and simple honestly Just doesn't really cut it anymore.
It's the world we currently live in, extreme measures are oftentimes necessary to sell things nowadays, to get people interested, create the desire and create the appeal.
This is a great post friend - I appreciated your breakdown of how marketing works and some of its underlying tendencies. I think the world as a whole has become obsessed with materialism and has been for a long time. So it makes sense for those who desire more material wealth to spend a lot of time and money working to influence how we spend our time and money.
Interesting perspective, but in the end the aim of marketing is reached.
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