The growth of social media has much more benefit for companies. Companies can exploit social media for branding their product and services. Branding in social media is very effective now days. Many people use social media to get information instead of public maistream media. Ones with million followers will attract a lot of companies to endorse them. Company start social media with zero followers, They usually hire influencers to campaign new or old products. Influencers will deliver posts in regard of company names and brands. That is one way to petrate branding in social media.

There are three level of brand awareness

1. Recognition
   Users or people do not know your products at all. Via social medai a company start to promote the products. The company can start with its account or hire influencers to promote or introduce the productst.

2. Recall
   The second level of brand awareness is recall, People or social media users has known your products but your products will be gone in the stream of your competitors. The most important thing is that the official account should update the status of the products or activities of the company. The update will recall the social media users to your brand,

3. Top of mind
   This is the highest level of brand awareness. Social media users will be familiar with your product brands. The company account should make good communication to social media followers. The post should also be regular post so that the name of your products will be in the social media users memory. However, don;t post sensitive or racist posts because those will be negative feedback. That will disrupt your product position on top of mind level of brand awareness. Posting should be pass through the campaing editors so the posts will not boost haters speech in social media.

WHY A COMPANY SHOULD HAVE OFFICIAL ACCOUNT

A company should have social media official account. The account should be managed by profesional social media influencers or users. The account can be a team or personal. If the company decide social media as the main chanel for campaigning products, team is better than a personal admin.

Team work of social media admin will create better impact to post. There is one who is graphic designer, video editor, writer or editing person. The posts or updates in social media have passed screening editorial so there will be good effect to the followers.

pic : https://pixabay.com/id/photos/media-sosial-facebook-kericau-1795578/

HASHTAGING AND KEYWORD RESEARCH

Social media admin of a company should follow the tren news, to make branding with current situation, need strategy. In Covid 19 crisi, there will be different with normal situation in creating contents. Emphaty is also important to strengthen your brand to your followers. Using appropriate hashtag, posts will reach the audiences.

END

Social media management is very important to a company to make brand of products and services. The indicators of the success of branding in social media are increasing the number of followers, likes and shares. By seeing the indicators, your brand will go up to the top of mind level.