RE: The only 3 ways a business can grow
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I enjoyed your post. With regards this:
Growing the number of customers
Growing the size of the transactions
Growing the frequency of the transactions
In my business, holiday letting, I can only do number 1 and 3. I don't have much control over the pricing as each owner (my customers) decide the asking price for their house per night of which I get a set percentage.
Thank you for writing.
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Oh, what is that? Holiday letting? What is the product you offer people?
You might not have absolute control over the prices your clients set, but I think I can come up with 5-10 ways you could increase the size of the transactions anyway.
I let out holiday homes for the owners and they make the prices. The market is very competitive. If your prices are too high you price yourself out of the market.
So I do the marketing, get the bookings, book the clients in and out.
You sounds full of ideas 🙂 I will try to think of ways.
Thank you for replying
I just read your post, am I correct in thinking that you manage all the practical stuff for the house owners? The only thing they do is seeing the price for their holiday home? Is there anything else they do themselves?
Yes, I do everything except for handling the money myself. They pay directly over into the owner's bank account and the owner pays over my 20% on the accommodation.
I market the house, made the reservation, all correspondence with the client. Afterwards I do an inventory and report on breakages. Owner refund the breakage deposit.
Some houses we do the cleaning too but for that we ask extra.
Have a great weekend further.
I think you have one major benefit over your customers. That is that you see all homes, while they only have their own.
So you can see what works, what seems to draw more visitors.
Obviously price is an important factor, still some are a bit more expensive and draw more people anyway. Why is that.
If you could advise your clients about upgrades they could do to earn more from their home, then you could earn more as well in the process.
They should really use this low activity Covid19 time to improve a few things in their holiday home to be able to earn more money from it.
If they are in the same area, you could perhaps negotiate a package deal with a contractor.
If you can provide your clients with info like: if you add feature x then you could increase prices per night by x. Then this really valuable for them and helps you to increase the size of the transaction.
Very good advice, thank you, I will see how I can implement it.
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