The Right Brand And Packaging

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The importance of the right brand can never be overemphasized enough especially in this age where a person decides in 5 seconds whether to buy your product or not. It has a direct link to your sales, your reputation in the market and your future investments. Some people mistake branding as bright colors and huge signs but that's not all there is to branding. Branding is also beyond designs and symbols, branding is everything your business stands for. The way your treat your customers, your advertising , social responsibility all work together with the logo and colors to tell the world what your business is all about. They are the elements that work together to create a profile for your business even if you don't pay attention to it. Just like Tom Goodwin said " Brands are essentially patterns of familiarity, meaning of fondness and reassurance that exist in the minds of people".

When people come across your your product or company what comes to their mind, how do they feel, it reflects how good a brand you have created or the other way around. So what is the right packaging, it is a key part of your branding that must be paid attention to especially if you are a producer. Your package is the world's view of your business, your ambassadors in stores among other products, it is one big factor that contributes to making your business a success. It reinforces the quality of your product, projects your business and what it stands for. That means that the wrong package could ruin your reputation as well as cause huge losses.

That's why there are many factors you must consider before choosing the right packaging for your product. First is the packaging material, depending on your product, you have to figure which packaging will retain it's quality as well as freshness. You have to keep quality at the top of your list when choosing the right packaging material. Which package best suits distribution and handling. Which packaging would keep your products intact no matter the distance or the handler. It wouldn't make sense if the product is damaged before reaching the customer. You would be running at loss because no one would want to buy a product with a leaky cap . It would affect your brands reputation and so your packaging material must be distribution proof.

Your packaging material must also be eco-friendly. It's no news that the world is going green and every one is cutting down on plastics and nylons to save the environment. Going green would help your business reputation as well as contribute to the environment. It is key that you make use of materials that can be recycled or converted for other use by the customer.

Attractiveness is also a factor you must pay attention to. While retaining the quality it is important that the package design and shape is attractive and stands out among others on the shelf. It reflects your brand and so it should appeal to your customers. You should also pay attention to the product sizes i.e it shouldn't be too bulky or too small as it would upset and confuse people. Make sure to create product units that are practical so people don't doubt your businesses integrity.



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