Hive Twitter Data Analysis - My Personal Data

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Fawaka Hive!

Thanks to @hivetrending, @hivelift and @enjar I have spend the better part of my Saturday evening going through my raw Twitter data to make a proper Hive Twitter analysis.

Hive Twitter Data Analysis.png

Introduction

I first joined Twitter in March 2011. It was part of my job (I was a Social Media Manager at the time) and I used it for updates on Social Media and Online Marketing. Twitter wasn’t that popular in Suriname and I only really started using it when I began to visit conferences and used it to connect with people whom I met abroad.

For the last year however, it has mainly become a Hive promotional tool. About 90% of my tweets are now Hive related. Which is good on one hand, but I think 33% would be a much better balance, because it would allow me to attract people interest in the other 67% to become interested in Hive.

Positive impact of the Hive Twitter Community

Since the beginning of 2020, I started to really transition from tweeting less than once a day to at least once a day. But thanks to the #hivechat, I’ve really become more active. Just to illustrate how big the difference is.
Twitter Overview.png
From 1 tweet a day in June to 4 in July and 8 a day on average in August. Also, an growth in every Twitter stat over the past 2 months.

In a sense, Hive saved my Twitter account. It went from an account that was dying of, to probably one of my 3 most active Social Media accounts.

Analyzing the Twitter data

Because of the discussion with @hivetrending, @hivelift and @enjar I decided to analyze my Twitter data from the past 28 days. I initially wanted to start July 1st, but I’m happy I didn’t go that far back, as I would still be working on the post during the next #hivechat.

So, I went through 279 tweets and decided only the most engaging ones, meaning tweets with over 500 or 1000 impressions, 50+ engagements, 20+ likes and 10+ retweets.

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My most engaging tweets were connected to the #hivechat, tweets I did to promote Hive or tweets about initiatives of which the community members are very active on Twitter. Interesting is that even though I don’t regularly engage with #hive5 / #hellohive, the tweets that are related tend to do really well. Also tweets promoting Hive tend to score well.

Example of a Hive promo tweet:

https://twitter.com/JeanlucSR/status/1293218750968332289

Referals to Hive

The biggest question of course, do we actually have people that go from Twitter to Hive. For me personally, Twitter is mainly about awareness. My posts on Facebook tends to get referral traffic in, but that's usually not the case for Twitter.

Of all my tweets over the past month, 23 tweets got url clicks, but most of those clicks were not to the blockchain. The most clicked links were to:

  • tchat to make it easier to follow the hive chat conversation
  • A Hackernoon link to vote for Hive as the Most Exciting dWeb Project at the Noonies
  • The @hivebuzz stats for the Hive Power Up Day
  • The #HiveChat live of @nathanmars

Of these four tweets, only 1 linked to Peakd, whereas the other weren’t referrals to Hive.

Impact of Hashtags

The role of hashtags on Twitter is mainly to use it for your tweets to be discovered. For instance, if you don’t use #hivechat during the actual Hivechat, it might be left out of the conversation because people might not have come across it, as without the hashtag, your tweet heavily relies on engagement (for instance someone Retweeting it) for visibility.

Going through the data, it is interesting that all hive related hashtags (#hive #hivechat #hive5 #iamalivechallenge) have received clicks, but never more than 3 per click per hashtag/tweet. In total only 17 tweets received clicks on a hashtag in the Tweet.

Use of videos

In one of his recent videos @theycallmedan gave some Twitter tips to improve the visibility of links to Hive platforms.

He firstly explained that Twitter sometimes purposefully shadow bans hive.blog, peaks and 3speak links, meaning tweet that have that link in the tweet get a very low reach. So, he suggests to put the link to hive as a comment to the Tweet. He also gave an additional tip to add a native video (video uploaded directly to Twitter), as those tend to be favored by the Twitter algorithm.

Video vs no video.png
Video (Top 2 Tweets) vs. No Video (Bottom 2 Tweets)

While it doesn’t count for all tweets the impact was clearly noticeable. Since I’ve started posting videos and adding the link in the first comment, the video tweet with the lowest reach has outperformed the best tweet using the old way of posting. The high visibility however didn't automatically translate to more traffic to Hive, but the impressions/visibility is clearly noticable.

How can you get more out of your Hive Twitter experience?

Of course, this post wouldn't be complete without some additional info. So, below some tips on what you can do to improve your Hive Twitter game.

Host a #HiveChat

Want to get to know the Hive Twitter Community a little better, learn more about Twitter and help Hive grow at the same time? Consider becoming a #HiveChat Host.

Being a #HiveChat host is quite simple, you have to come up with 5 questions that you want to ask the Hive Community about, clear up your schedule for an hour on a Tuesday and ask away. If you are interested, please contact @hivepeople to be scheduled in. The current #hivechat schedule is as followed:
Hivechat September.jpeg

What are the personal benefits? When I hosted on the #hivechat on July 21st, my tweets got over 22.000 impressions, were liked 421 times, got retweet 128 times and received 188 replies. Just the 5 #hivechat questions alone got very big response.
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Since the #Hivechat has only grown, the engagement might be even more when you host, especially if you have great questions.

Follow the #Hive Twitter Lists.

The are several members of the community that have made Twitter lists of Hive members that are active on Twitter. A couple of links to help you out:
My #HiveIsAlive Twitter list > https://twitter.com/i/lists/1262337822649921536
@nathanmars’ Hive Twitter list > https://twitter.com/i/lists/1299483993302331392

Earn Hive with your Tweets with @Threespeak

Join the Twitter Madness Campaign and help the Hive Community be reaching out to creators that have been censored by mainstream centralized platforms.

Join Hello Hive

1 Write something cool about HIVE & write Day 21 Hello #HIVE $HIVE
2 Tag 5 HIVE community members along with country flag
3 Attach a video/photo/Gif of you doing saying Hello Hive
Learn more by reading this post.

Use proof of share

Feel free add the #posh (proof of share) with a link to your tweet in the comments when you promote you post on Twitter. Registration for posh tokens is currently closed, but it still helps to document your Twitter promotion. I’m tagging @acidyo and @fbslo just in case I left something out or if I’m giving inaccurate info.

Stay involved

If you want to know how active you are on Twitter talking about hive, make sure to check out @hive-data's daily Twitter reports and get rewarded for being engaged.

Use a third party app for scheduling

If you want, you can schedule some of your tweets as well. Both Hootsuite and Buffer offer free versions where you can promote your Hive content on Facebook and Twitter and schedule it beforehand. Buffer’s free option only allows 10 scheduled tweets at the time, but does provide suggested scheduling times based on the times which gives the highest chance of engagement.

If you use Twitter for business purposes, you can also use Coschedule, Agorapulse or the paid version of Hootsuite if you want to go more advanced, but in general, free apps are more than good enough.

If you are a Hive app developer, if your dapp has an option to automate Hive posts to be tweeted out, that would be awesome 😄.

That’s my Twitter analyses for now. Thanks for reading.

Have a great weekend.

#lobi
@jeanlucsr



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14 comments
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33% would be a much better balance

Something I need to rein in myself is a bit more balance on the kind of Tweets. I do use the excess that I’m tweeting about games on Hive and gaming is my accounts main focus.

I’ve watched several people over time that have come up with their own "proper amounts" of tweets between self-promotion of their product/blog, promotion of others, and other. For the most part, they seem to think self-promotion should not be the biggest portion of Tweets.

Use a third party app for scheduling

In the past, I have used Tweetdeck to schedule tweets. I have been thinking about doing it again in part to ensure I’m allowing some passage of time between my tweets. That way I’m spreading things out more and those following don’t feel I’m just spamming a bunch of Tweets all at once.

Hivechat

I think a huge benefit Hivechat has for hosts and even those joining in can be the lower followed accounts that the Hive community has not gone out and following a lot yet getting follows. Those follows have a chance at being a highly engaged user that wants to help promote Hive related content and maybe that user.

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Totally agree. They 'rule' used to be 2/3 sharing information and 1/3 promoting. But I'm just going to make it 1/3 hive for starters. I do notice that there are some none hive related crypto enthousiast and even experts that are following me as a result of the constant hive tweets, but some point it does feel cult-like.

Tweetdeck is a great tool. They lost a bit because of the name, making it instantly less diverse in general perception. I personally like buffer. It has a chrome extension and is smooth on mobile. For me that's all I need.

I do think that Hive Twitter in general has helped built better relationship within the community. The only downside I've experienced with the Hivechat is that I do feel I've lost the connection with some Hive members on twitter that I used to engage with before the Hivechat.

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I do feel I've lost the connection with some

That has always been a constant struggle for me as a content creator. It’s always helpful to have another line of communication that is not getting spammed. That is in part why I follow almost no one on Hive but on Twitter I’m not as strict.

I’ve even considered just making a Twitter list or separate twitter account just to keep tabs on certain people on Twitter.

I have also found it helps to draw a line in the sand somewhere for some personal space. For me, I tend to reject friend requests on gaming platforms from random people. My own friends have learned when I’m busy and not to interrupt. I’ve also noticed when other gaming content creators try and accept fan invites they just get spammed all the time while they are working on stuff.

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Even though these data analysis tell us some trends about our Twitter movement.

I certainly feel the momentum.

That’s the most important indicator that we’re moving forward in the right direction

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Awesome Twitter deep dive, @jeanlucsr! I wonder if the custom gifs I upload with my tweets (instead of picking from the GIF button on the reply screen) are treated as native videos and are the reason why my two accounts (https://twitter.com/HiveBlogShare & https://twitter.com/TraciYorkWriter) are doing so well... 🤔

Oh, and speaking of, I also have a Hive Community Members list on Twitter - it currently has 1.1K Hiveans on it. 😊

https://twitter.com/i/lists/965607783549865985

Hope your Sunday evening is less brain hurty! 😂

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1.1k Hiveans 👀

Why are you only telling me now @traciyork!!!

I don't know about the GIFs. But you can check your stats on analytics.twitter.com te get more insights.

My Sunday evening has turned into Monday morning and I'm still working 😅

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Wow! This is what I call a great data analysis! My Twitter stats are usually short, but I did recognize similar patterns...

Thanks for the lists, I have followed some people that I didn't until now!

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My pleasure.. I still have to update the list a little as well. I'll try to get a #FF movement for Hive as well on Twitter.

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This part caught my attention:

About 90% of my tweets are now Hive related. Which is good on one hand, but I think 33% would be a much better balance, because it would allow me to attract people interest in the other 67% to become interested in Hive.

Thinking about how I should rebalance for my Twitter strategy. Because I have Hive in my name I am a bit constrained; there some expectations I will talk about Hive. But, I try to mix it up now and then.

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I think we should all consider it.

1 out of 3 Tweets should be about Hive. For instance you could do something like:
1: Hive specific post
2: Community or interest related (In depth tweet about a trending topic on hive)
3: Broader blockchain related tweet

The 2nd type will attract people who have similar interests as the current community (photography, make up, gaming, writing, video, finance, entrepreneurship, affiliate marketing)
The 3rd type will attract people who have general interest in cryptocurrency and blockchain technology.

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I will be more deliberate about this.

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It does take a lot more work. That's the main reason why I haven't done it at least. So I have to find a way to make it work first which will be sustainable 😅

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