The long or short version of video marketing?

I after trial and error finally produced a Lead Capture Page using CTP's builder. Not something I have really done before I'm here for the next few years I thought I had better learn and master the art.

I finished my page where I thought 'not bad for a first attempt' and sent it through the Gauntlet for some real honest opinions. After looking at the reviews I altered the paragraphs at the bottom of the page so it will nicely fit on to one page, looks cool now so thank you for the advice.

Now the second thing that was flagged up was the length of the video as "should be longer?"

My question is how long or short is the correct length for a splash page. I know no matter what it will not be right for some people but I do want it right for the majority who are going to be viewing it. The video is currently 18.5 seconds which I was thinking is actually long for people surfing.

Clearly I was thinking wrong and people want longer videos so what length of video do you use? How short is too short and how long is too long?

PicofmyLCP.png

The picture iabove is a screenshot of my LCP so stop trying to click on it, I can see you complaining it doesn't work (Joking).

I have the video uploaded on my YouTube channel but can easily edit it that is not a problem.

https://clicktrackprofit.com/v2/page/616

Funny thing is even though I have had a YouTube Channel for years the only videos are a couple of messed up Beat Saber ones that I played, despite my future son-in-law telling me I am too old for video games. However that is another story.

Let me know what you think about how long a video should be and if necessary I could always add some content on why people should subscribe.



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I think the length of your video is good, you really don't want it more then 30 seconds. If it is to long people will not watch it all, the main thing is that you get your point across fast. I would also make the video auto play because most people will not click to start it. I know a lot of people hate auto play videos on lead capture pages but there is proven stats that say it converts better.

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Thank you for your advice, yes I hate autoplay too especially if I have not turned my volume down. I will alter it to autoplay and people then always have the option to pause, hopefully on the 2nd part with all the information on :) Thanks again.

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