There are a lot of gurus out there that actually tell you to let other people write your blog posts, e-books. I totally disagree with that because your message won't make any sense if it's not you who is behind what is on your page.
It's nice to see that by simply creating content on a regular basis it's still possible to build a website in an organic way...
tbh, I was sceptic about this "experiment", but I didn't lose anything, so I tried... got some hive upvotes, so I didn't do it for nothing.. and this website ranking was just a PLUS...
And I also dislike there "rules" for writing stuff... The final goal for ALL Search engines is to find original NATURAL content... not those that are written in some "rules", and inside the box...
I didn't try to fit in any rules (as I don't know them at all), so the result is even more surprising... lol...
I have tried to study these rules when I was writing the website for my business. Google actually wants us to write natural content and the algorithm favourises such content. The only thing it made me do was to use more subtitles and naming photos and videos.
Yeah... I was doing those things also... renaming photos, adding that "image description", etc... :)