CUB DeFi - Training and Marketing

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It's been a long time coming. It's a project I've been wanting to get started on for a while now but not only did I need to get my feet wet and understand all of the workings on DeFi first I also had to find the time/ wanting to build it and today is the day. Tonight I felt in the mood to create. While there are a number of projects I want to start building here on Hive my expertise is not development and thus I'll need to start searching for help/ a team for that first. Instead I figured I would do something I know best and that's marketing and building funnels and training.

Introducing the CUB DeFi Training and Marketing

  • This is my own training and has no connection with the LeoFinance team but of course they have my full support as I love what they have done so far. wen projectblank ;)

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While this isn't yet complete I wanted to lay out the ground work of it here not only for myself but also for others. I honestly don't care if others use any of this or send traffic directly to the page once it's up. In my eyes as a token holder I'm part owner/investor so it only makes sense to do everything I can to bring awareness, understanding and hype to the project.

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DeFi Marketing Funnel Basics

If you've seen any of my funnels and marketing in the past you will know I like to take complicated things and beat them down into simple easy to follow steps. Those steps can then be expanded on if the person so wishes to understand more. The goal of any of my marketing and training is a quick setup, quick first investment and easy understanding of what's going on. This encourages more to take action and see first hand what is happening instead of me just talking about it.

I don't know about you but I'm one of those people that needs to do everything themselves no matter how much training and information was sent my way. Until you do something yourself I feel you never fully grasp a topic or a project and it creates a unique learning experience of happy mistakes which are learning points. While I go over these learning points in the training some if not most people will need to make those same mistakes themselves. You know when you tell someone not to do something over and over again telling them from experience but they still do it anyways and realize it was a mistake. Yeah it's just human nature and part of the learning process.

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The DeFi Marketing Layout

Above is a screenshot of the lead capture page. Simple to the point enter your email address and get an email from yours truly. The emails will have no fluff instead right to the point and I laid out the topics of each below and what days. On top of that there will be a single page that will have all of the steps and reference the CubFinance training pages. Instead of rewriting it all why not just reference the already well written how to articles by the team. THANK YOU!

While this is the daily layout there will always be a reference in all emails for a quick start that walks them through all steps right away instead of daily. I like breaking it up as often times people are busy and can only allocate so much time each day. Throwing to much at them at once often times crushes results so we offer both options. Easy digestible bits each day with the option to deep dive and crush it all in one sitting.

Also as CubFinance rolls out new features I will be updating the emails and training to follow.

Immediate - How to setup Metamask for Binance
Day 1 - How to buy or get BNB
Day 2 - How to buy your first CUB and stake it in the Den
Day 3 - Understanding Dens and Farms (What is Impermanent Loss)
Day 4 - What CubFinance Offers (Frames, Dens, LeoBridge *Kingdoms) each will have it's own dedicated sub training that will go over it in details.
Day 7 - Tokenized Blogging and bLEO explained

The general idea of day 7 is to start onboarding others to LeoFinance who have taken the steps to learn DeFi and hung around. This will help filter out those fly by nights to those committed and wanting to learn and use the system. Thus when they move into LeoFinance the quality of the signup should be greater.

This will push the contact into the onboarding I created for LeoFinance a few months back. If you're interested in seeing that the post below outlines it best. Also feel free to use that if you wish. I'll be making ads to add into the footer of my articles I write here as well as other sites.

The next post I make about this will be when the project is fully complete along with the marketing ads created for it.

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I don't ask anything of the DAO or any funds. As stated above I feel like as a owner of these tokens I owe it to myself to help bring more people in and help increase the price of the token by showing others how to use it and the possibilities it offers. If you want to help support such projects I do and make it so I can allot more time to it please drop a upvote on this post in whatever value you feel. Appreciate the support and of course I welcome any and all constructive feedback/suggestions.

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56 comments
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Hey this is a great initiative man! I hope it helps to bring more attention to Cub and DeFi!

I'll spread the word as best as I can

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Thanks! Still have to put in a number of hours into the training but I feel like I can get that completed here in the next few days and fully launched. Graphics are already in the works.

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This is a perfect way to get more people onboarded. Mentorship is necessary and courses like these will help people to learn about the system. Great job @bitcoinflood.

We need more people using such unique ways to create awareness about Cub Finance! I hope others will get inspired. Can't wait to see this up and running!

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There is of course ways to target people who already know DeFi and that's pretty much marketing yours at the top of these DeFi lists and also on binance explorer bscscan.com for example. This will target those interested in getting involved but aren't yet sure how to.

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Hey great work! Just what we need.

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It will mostly target the newbies but also I'm going to configure another version for those who are already active within DeFi. The cut to the chase version and promote that on defi platforms instead. Targeting to have this done by this Friday and launched. If work takes over a bit though this week I've already set aside time this weekend to make sure it's done.

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This is a great way to try to onboard users.

Maybe during one of the steps, you can talk about the track record of LeoFinance (team behind CuB) and how they treated the hacked situation in wLEO. I saw it referenced quite a few times and it should help make people understand that there is a solid team behind it.

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Great point and one I'll highlight towards the beginning of the training. I've also added doing a call to action to LeoFinance/Hive after they are up and running on DeFi. Seems like a good natural flow and introduction to tokenized blogging part of Leo.

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That looks really great and is so badly needed. One suggestion I have, which you may already have in hand, is to have a picture of the overall process.

I'm a visual learner and reading the docs and posts about how to get into CubDefi was really hard going for me. I was just trying to get the steps right without really understanding what was going on.

It was only on my third go that the penny finally dropped . . . I was creating a new token with the DEC-BUSD and it was the new token that was going into the liquidity pool not the DEC and BUSD itself.

It helped make sense of the fees as well which until then had seemed random.

If someone had drawn a diagram to illustrate the overall process, (instead of just descriptive text and screenshots showing "how to" do it), I would have understood what I was actually doing.

It's the same thing with metamask. I've gone through all the steps as described in various posts and got it working but I have no idea what's really going on. It's on my list of things to research. 😁

Anyway. I how you have fun creating your training.

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We have some great graphic designers on hive: @doze @tinty.art @kaliphae maybe would be willing to push this thing forward :)

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Thank you for the suggestions going to check these people out.

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You are welcome, I want this project to prosper too. :)

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Hey guys! I admit I feel the same, haven't been posting much as I have been trying to understand the mechanics and systems myself for the past month, I am a visual learner too and numbers can confuse me quickly 🤭
Thanks for bringing that up and thank you for mentioning me and using my designs 😁
I've been thinking about it too on how to put all that graphically, but I feel like I don't have all the specs yet to draw up something complete and accurate.. maybe some of us can work on that together somehow, I'd be more than happy to team up to translate the tech into visual logic 😊

Bless 🌼

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Good suggestion and looks like we already got some great feedback for some designers to try out as well. Once I get this mapped out I'll get one put together and see how it turns out.

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Great idea!

I was thinking of some marketing ideas to bring too !
Hopefully I'll be able to do a post this afternoon !

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Nice. This looks really great! I think anything we can do to get CUB introduced to a bigger audience is a great idea. Twitter and what we have been doing is clearly not enough. I think it helps, but we need something bigger. Great job on this.

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Agreed while twitter does bring the traffic it rarely coverts to a sign up. However that's a whole other thing that needs some serious dev work in my opinion to make the onboarding more seemless. It's far too complicated at the moment and I've only found LeoFinance Twitter sign up to the the simplest.

Marketing 101 put your stuff in front of the right audience. With DeFi you're going to want to put it across Binance and any DeFi lists something that clearly looks like it hasn't been done for some reason but not sure if I can help on that front. - Might be able to get some ads in place which I'll try first. But listings might come down to the Leo Finance team to submit those in.

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Yeah, I think there is a lot of focus on development right now and that might be leading to some of the marketing slipping through the cracks.

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Fantastic, exactly what I need, something that breaks things down to the most simplistic level. Most posts I read lose me by the third sentence as they assume readers have prior knowledge (yes, I'm that stupid 😂).

Look forward to this

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not stupid at all. Never talk yourself down 💪 I think a lot of people have been working on their own projects etc for so long that when they write about them they forget what it's like to be a total newbie. You really need easy to follow steps otherwise results become less and less the more complicated it becomes.

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I always said CUB needed more marketing! Thing like this is why I love this community so much.

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Thanks Jmsansan appreciate the support. I'll do another post likely Friday or the weekend when all is complete. Also give the option for others to use it if they so wish.

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I will check this out later. I hope it would help bring more users to defi and help them understand in simple terms.

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(Edited)

This is a great time for this!
I will post this on Twitter and add this tag #posh
I hope the ocd curator shows the post some love!
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Thank you for your efforts with CUB DEFI as well as promoting the community!

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Hey man it sounds great, I'm interested in the loss thing since it's something that I don't handle and since I don't like to lose, I feel that this information is for me, should I just put my email here?

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Hive and Leo Finance needed you for a long time. I've always wondered why there is no marketing to enroll as many as possible. Now I hope you get the help you need to implement your campaigns.

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I'll be doing what I can in the spare time I have. I'm rather invested so want to help out as much as I can.

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I'm So lucky I stumbled on this post. I have being up and about trying to get started with CUB defi and Leo in general and I have being out seeking more resources to learn from. The docs where overwhelming for me so I haven't had the time to go back at it and get started.

I think your idea is great. When do it all begin So i can be a part of it.

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For CUB to work they need to make it easy to use. I cashed out all mine and sold them today out of frustration.

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excellent! I will be sharing this cub beginners guide with some people Ive been wanting to help get started. Thanks for putting it together : )

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I'll follow it to be sure to doing good :')

I'm still not totally understanding how Impermanent Loss works

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Thank you for your efforts with CUB DEFI as well as promoting the community!

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Hi
Thank you for this project, it will undoubtably help our community. I have upvoted and reblogged this post. I also request that you reblog a post I wrote, in which I list the 27 YouTubers who made Cubfinance Videos, and I have the URL for each one, and I am encouraging our community members to follow the links and paste a comment in the comment section of these videos. I am not asking for an upvote, just the reblog and any other support in terms of encouraging people to participate.
Thank you

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really awesome initiative of yours! will enter my email address and hope to make good use of it!!

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...as soon as it is complete and available for sign-up, of course :D somehow I expected it to although I have read the contrary before :D

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